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Barbara Rugen, Ph.D. Research Consultant

Audience Impact Research is owned and operated by Barbara Rugen, who has conducted over 1000 studies and programs involving business executives, salespeople, consumers, physicians, nurses,  healthcare administrators, engineers, MIS Directors, industrial designers, attorneys, political leaders, educators, children, teens, parents, seniors, trustees, employees, audiences, and home buyers - across ethnicities and nationalities - to achieve truly actionable results for clients.

· Approved Moderator, Burke Market Research

· Approved Moderator, the Procter & Gamble Company

· Preferred Moderator, StrataMark Dynamic Solutions

· Preferred Moderator, WonderGroup (children’s research)
· Preferred Market Research Vendor, Xerox Corporation

Adjunct Professor of Market Research, Xavier University, and the University of Cincinnati Graduate Marketing Program of the Carl H. Lindner College of Business

Ph.D., New York University B.A., Smith College

Certifications from:  
· Burke Training and Development Center: Qualitative Research
· Civic Life Institute (Kettering Foundation): Framing Issues of Conflict
· Civic Life Institute: Facilitating Racial and Ethnic Tensions

Professional Memberships:  
· Secretary, Cincinnati Chapter American Marketing Association
· Member, Qualitative Research Consultants Association

Author of Qualitative Marketing Research: An Interactive Approach (2014). Available for download from and 

Client Review

"I think she is a wonderful moderator who has the power to lead groups and great vision for the research project."

-Research Manager, Hankook Research (Seoul, Korea)