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Client Reviews

"I think she is a wonderful moderator who has the power to lead groups and great vision for the research project." 

-Research Manager, Hankook Research (Seoul, Korea)

"Barbara is the perfect all-around consultant. Not only does she understand where and when it is appropriate to conduct research, but she finds innovative ways in which to uncover findings that lead to true action--and she'll recommend that action as well! I have worked with Barbara on many many client challenges and she has always come through and been a delight to work with. I value her judgment in all areas of business and you will as well."

-Dave Siegel, Ideas from Dave

"You did an excellent job for us. We enjoyed working with you. The next time we do focus groups, we will certainly give you a call. If you ever need references for new clients, just have them give me a call."

-Marketing Director, Sears

"We had such a good Focus Group experience with you. Thank you for everything that you gave to me about this research. I was really lucky to have you there. I hope we can have a chance to work again."

-Research Manager LG Electronics

"Throughout the process, she provided strategic ideas, actionable feedback, and suggestions for overcoming obstacles. The project would not have been successful without Barbara's superb teamwork, communication, and leadership skills."

-Managing Editor, The Cincinnati Enquirer

"Thanks for your powerful presentation. I have heard from our board members throughout the day today how impressed they were by you. In addition to the important content of the work you did, you were so eloquent and moving. I could feel the shift in the engagement of the group and their appreciation of the seriousness of our undertaking as you were talking."

-Board President, Immigrant and Refugee Law Center

"During my time at WonderGroup, Barbara was a preferred moderator for many reasons: her ability to talk with a variety of people, ages, and on any topic; the creativity and rigorous thinking she brought to each assignment; her ability to bring new light and fresh perspective on established brands looking for growth. She doesn't miss a detail, keeps the clients honest to the consumers' interests, and can still keep the big picture in view."

-Director of Consumer Insights, WonderGroup

"Terrific with tough groups."

-Account Director, Landis Strategy & Innovation

"Barbara Rugen understands different respondent types and handles the unique challenges of each. She has a good tool box and knows which tool to use for the respondent types and the subject you're probing."

-Vice President of Qualitative Research, Burke Marketing Research

"Thank you for an incredible job of moderating. Both [client] and I were really pleased. You had such a tremendous energy level and did a great job managing the clients. I think we got some fabulous insights and it was a real success. [The client] had positive comments about the report too and was pleased with the depth. [The Senior VP] also commented that he really liked your writing. So that’s more than 2 thumbs up but you get the point. Thanks again."

-Account Manager, Burke Marketing Research

"We appreciate your hard work and especially the fact that you were part of 'our team.' That’s really what we were looking for and you absolutely provided that with your insights and dedication."

-Research Manager, Parker Marketing Research

"Value proposition work was right on target. In future will use Audience Impact Research."

-Research Manager, Xerox Corporation

"This is the best qualitative research I’ve ever experienced."

-Senior Product Manager, Sara Lee Foods

"I just wanted to let you know that I thought your report was excellent. This information will be invaluable in the creation of a brand promise. "

-Sr. Account Executive, Saybrook Marketing Communications