providing observation and ideation, exploration and confirmation, iterative debriefings, final presentation, and written and/or video reports of strategic analysis.
Expertise in providing the following services:
Products And Services
· Consumer habits, perceptions, preferences, unmet functional and emotional
· New market opportunities - upmarket, downmarket, global
· New program/ new product/ new service development
· Usability testing
· Package and price strategies
· Customer satisfaction
"Barbara is the perfect all-around consultant. Not only does she understand where and when it is appropriate to conduct research, but she finds innovative ways in which to uncover findings that lead to true action--and she'll recommend that action as well! I have worked with Barbara on many many client challenges and she has always come through and been a delight to work with. I value her judgment in all areas of business and you will as well."
-Dave Siegel, Ideas from Dave
"You did an excellent job for us. We enjoyed working with you. The next time we do focus groups, we will certainly give you a call. If you ever need references for new clients, just have them give me a call."
-Marketing Director, Sears
Advertising and Communications:
· Brand identification/ brand strengthening
· Product concept/ positioning/ attribute testing
· Communication campaign strategy, crisis communication strategy
· Copy and design strategy
· Media strategy
· Institutional identity
· Logo development
· Advertising effectiveness