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Experience By Respondent Types

Client Review

"During my time at WonderGroup, Barbara was a preferred moderator for many reasons: her ability to talk with a variety of people, ages, and on any topic; the creativity and rigorous thinking she brought to each assignment; her ability to bring new light and fresh perspective on established brands looking for growth. She doesn't miss a detail, keeps the clients honest to the consumers' interests, and can still keep the big picture in view."

Director of Consumer Insights, WonderGroup 

Conducted over 1000 studies and programs involving respondents including

· audiences
· attorneys
· business executives
· children, teens
· consumers
· educators
· employees
· engineers
· industrial designers 

· MIS Directors
· parents
· physicians, nurses and healthcare administrators
· political leaders
· residents
· salespeople
· seniors
· stakeholders/trustees 
 - across ethnicities and nationalities - to achieve truly actionable results for clients

Client Review

"Terrific with tough groups."

Account Director, Landis Strategy & Innovation


• Episcopal Retirement Homes


· ACGIH (Industrial Hygienists)
· Applied Technology Ventures 
· Cincinnati Bell
· Gateway Computers

Medical Patients, Physicians, Hospital Staff, Community Health Workers

• Children's Hospital Medical Center
• Down Syndrome Assn. 
• Health Alliance of Greater Cincinnati
• Mental Health America
· ThermaCare
• United Home Care

Attorneys/Business Executives/Community Leaders/Individuals of High Net Worth

· Arts United of Greater Fort Wayne
· BeneFactors
· Center for the Resolution of Disputes
· Cincinnati Works
· Gateway Computers,
· Greater Cincinnati Foundation
· Johnson Investment Counsel
· The Asset Advisory Group

Racial and Ethnic Groups

• Immigrant and Refugee Law Center
• Namibia, Nama nation
• National Conference for Community and Justice (NCCJ)
• National Underground Railroad Freedom Center
• Neighbor to Neighbor discussions on racial relations, sponsored by the Cincinnati Enquirer

Youth (2-18)

• American Pride Seafoods
• Crest WhiteStrips
• Estes Industries
• Evenflo
• Frankford Candies
• Heinz
• Kellogg's
• K'Nex
• Kohler
• Walt Disney Company

Youth (2-18)

• LG Electronics
• LeapFrog
• McDonald's
• Nestles
• Olay
• Old Navy
• Pepperidge Farm
• PepsiCo
• Primrose Schools
• Quaker
• Scope Mouthwash

Client Review

"Barbara Rugen understands different respondent types and handles the unique challenges of each. She has a good tool box and knows which tool to use for the respondent types and the subject you're probing."

Vice President of Qualitative Research, Burke Marketing Research